“Nothing we do is sustainable.” That’s how Patagonia opens its impact report—and consumers and environmentalists love them for the candor.
In a landscape full of vague claims, shifting regulations (like the EU’s strict new directives), and consumer skepticism, how can rural founders and small businesses market their green initiatives responsibly?
In this article on The Rural Startup, we spoke with sustainability strategist Maria McDonald of Footprint Sustainability to get the playbook on cutting through the noise, substantiating your claims, and building trust that lasts.
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