Is your brand helping—or holding you back? As your business grows, your brand needs to grow with it. But how do you know if it’s time for a full rebrand… or just a refresh?
In this issue of The Rural Startup, we asked Kate Ishay of Psyche Digital to help founders untangle that tricky question. Using a real-world example from rural ag-tech company BOPA, Kate walks us through when to rebrand, what it actually involves, and how smaller shifts can still make a big impact.
Read the full piece now on The Rural Startup, our business advice newsletter for founders outside city limits:
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