This week on The Rural Startup, brand strategist Natalie Horner joins us to unpack when and how to build your rural identity into your brand story. From the nuances of what “rural” actually means to the strategic value it can offer—from lifestyle perks to investor differentiation—Natalie offers practical guidance on brand clarity, customer alignment, and authentic storytelling. If you’re wondering how to talk about where you’re from in a way that resonates with your audience, this one’s for you.
Read the full interview now on The Rural Startup Substack:
Join us in empowering rural entrepreneurs and ecosystem builders to achieve even more in 2025. Contributions of any amount directly power our mission to build a sustainable statewide network of resources supporting rural entrepreneurs, so that people and places can thrive and chart their own futures! Will you help us?
