Is podcasting the new blogging? Have we reached “peak pod?” If so, who cares? The podcast industry is booming and shows zero signs of slowing down. Here’s how rural entrepreneurs can tap into podcasting – as a business, a marketing channel for your business, or an advertising opportunity.
Meet Laura Krantz of the Wild Thing podcast, Kristin Carpenter of Verde Brand Communications and the Channel Mastery podcast, and Curt Linville of PodDivvy.
"One way you can show a key performance indicator is stating your mission on each show in a creative way."
Kristin Carpenter, Founder of Verde Brand Communications
Additional Podcast Resources
There was a lot of great advice in this episode, you can find a full recap inside the Startup Colorado Network. If you’re not already a member, sign up today. (It’s free and easy!)
- National Public Radio Training Sources
- NPR Training – Aerobics for your voice: 3 tips for sounding better on air
- NPR Training – Professional sound from a DIY studio
- NYU Continuing Education – Podcasting, Radio Reporting, and Storytelling (online course)
- How to Promote a Podcast: The Ultimate Podcast Promotion and Marketing Guide
- Hubspot – The Ultimate Guide to Podcast Advertising and Sponsorship (for advertisers)
- Buzzsprout – How to Get Podcast Advertisers [2021] (for podcasters)
