Features Jonathan Ballesteros, Beth Flowers, and Beth McKeon

10-Minute Listen

Design thinking is an iterative process used by entrepreneurs throughout the world. We want to know, how can this same process be used in times of crisis? This week we speak with Jonathan Ballesteros of Geyser Systems, Beth Flowers from the AIR Institute, and Beth McKeon with the Fluency Score. We’ll explore what design thinking is and some simple methods entrepreneurs and community champions can use it right now.